- Title
- Century City
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- Date
- 1964
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- Description
- An overhead view of what appears to be a model of Century City, looking north along Avenue of the Stars. The photograph of the model has been cropped at around Century Park West on the right, and Century Park East on the left, and the surrounding area replaced with images of green grass.
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- Format Extent
- 1 postcard : Color ; 9 x 14 cm.
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- Subject
- Hotels--California--Los Angeles; Shopping centers--California--Los Angeles; Office buildings--California--Los Angeles;
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- Note
- Century City is built on the site of the 20th Century-Fox Studios backlots. In 1958, facing economic difficulties, the studio decided to sell 176 acres of their backlots to real estate developer William Zeckendorf. The area was slated for development into a completely modern "city within a city." A master plan was developed by Welton Beckett & Associates, and included 20- and 30-storey office buildings, a 1000-room hotel, shopping center, 18 apartment buildings, a 4000-seat auditorium, parks, and restaurants. It was the largest privately-funded urban development at the time. Construction began in 1961, with buildings opening in stages from 1963 onward. Century City's centerpiece was the Century Plaza Hotel, which opened in 1966. The building was designed by Minoru Yamasaki, and involved consultations with the United States Secret Service regarding hotel security. President Ronald Reagan stayed at the hotel so often during his tenure as president that it earned the nickname of the "Western White House."
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- Collection
- Werner von Boltenstern Postcard Collection
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- Type
- ["Postcards"]
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- Geographic Location
- Century City (Los Angeles, Calif.)
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- Language
- eng
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