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Broadway, looking south, Los Angeles, Calif.

 
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Title
Broadway, looking south, Los Angeles, Calif.
Description
View of Broadway at night with the moon, looking south from near Sixth Street. A sign of the high-end clothing department store Mullen and Bluett Company located in the Walter Perry Story Building is visible on the left. Other nearby store signs are Silverwoods and Swelldom.
Format Extent
1 postcard : Color ; 9 x 14 cm
Subject
Department stores--California--Los Angeles; Stores, Retail--California--Los Angeles; Buildings--California--Los Angeles; Streets--California--Los Angeles; Automobiles; Pedestrians; Signs and signboards; Cable cars (Streetcars)
Note
Broadway was the major corridor for shopping and entertainment in the Downtown Los Angeles from the late 19th century to the mid 20th century. The Mullen and Bluett Company, a high-end clothing department store with a specialty in menswear, was founded by William Mullen and Andrew Bluett in 1889. The department store was first located at the corner of First and Spring streets and later moved to the Walter Perry Story Building at Broadway and Sixth streets. The building was a twelve-story Beaux Arts style structure named after Walter Perry Story, who was a successful businessman, civic leader, and Major General in the California National Guard. Located at 610 N. Broadway, the 1909 building was designed by Morgan, Walls, and Clements. The first three stories and the basement of the building were initially designed for retail, and the Mullen and Bluett occupied the space from 1910 through the 1960s. The building is now known as the New Story Building, and it houses offices and jewelry businesses.
Collection
Werner von Boltenstern Postcard Collection
Type Value
Geographic Location
Broadway (Los Angeles, Calif.); Sixth Street (Los Angeles, Calif.); Downtown Los Angeles (Los Angeles, Calif.)
Language
eng
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