Vida Newspaper, Volume 2, Issue 5 - February 1975

LOYOLA MARYMOUNT UNIVERSITY DEPARTMENT OF M.E.Ch.A. CHIC AN O STUDIES FEBRUARY, 1975 VOL. П — NO 5 NORTHERN CALIFORNIA DAVID LOPEZ-LEE trouble штт rot soors .TEAMSTERS, СНЮШЩ BLACKS UNITE IN BOYCOTT Рог Julio A. Hernandez Paul Newman, actor and beer “aficionado” is never pictured with any other brand of beer. In fact, he has claimed: “The best Coors.*’ And Gerry Ford, re- THE PEOPLE DESERVE BETTER REPRESENTATION . . . domestic beer, bar none, is po tedly, always tries to bring back a case to Washington when he returns from skiing in As¬ pen. Brewed only in Golden, Co- lorado, sold in only 11 western states, it’s nevertheless the 'na¬ tion’s fourth largest -selling beer. In California it has 39 per cent of the market, with only 22 per cent for industry leader Anheu¬ ser-Busch. Coors Banquet Beer, no doubt about it, is a successful product. But along with this success rec¬ ord there are charges that the brewer, Adolph-Coors Co., also has a “record” of “racist,” “an¬ ti-union” and “anti-environ¬ ment” policies. The gamut of critics includes the Teamsters Union and — to what many con¬ sidered unlikely — such allies as Chicanos, Blacks, Asian- Ameri¬ cans, and Native American groups. Through the use of a boycott, this unusual alliance hopes to get the company to adopt the Teamsters job train¬ ing program for minority work¬ ers. In addition, the Teamsters hope to force a settlement of a strike, against several Coors di¬ stributors, that has continued for 18 months. The target of this boycott is one of the largest family owned companies in the U.S. Even though Coors declines to reveal its profits, it was disclosed while under investigation (by the Fe¬ deral Trade Commission in 1972 for fixing prices) that Coors’ volume in 1971 totaled $350 mil¬ lion. Estimates for last year place the company’s sales about $440 million. Such a “success story,” according to the com¬ pany, is attributed to “product quality.” The company boasts that Coors “is the most expen¬ sively brewed beer in the world.” To prove their point: they use a costly filtration pro¬ cess and do not pastuerize the (Continued on Page 6 ) CRIMINOLOGY SEES GANG PROBLEM WORSENING Por Dennis Mosher Dr. Nick Curcione, Assistant Professor of Sociology at Lo¬ yola Marymount University, has attributed the increasing dif¬ ficulty faced by juvenile deten¬ tion centers largely to the in¬ flux of youth gangs. Curcione, whose article “So¬ cial Relations Among Inmate Addicts” appears in the Jan¬ uary, 1975, issue of the Journal of Research in Crime and De¬ linquency, made the statement after inspecting local juvenile correctional facilities at the re¬ quest of Judge William P. Hogo- boom who recently completed a term as presiding judge of the Los Angeles County Juvenile Courts. The inspection tour was (Continued on PageS ) Por Mauricio R. Hernandez Knocking on doors, canvassing his neighborhood and personally nailing up campaign placards, David Lcpez-Lee’s election cam¬ paign has a refreshing grass roots appeal to it. There is a unquestionable zest and deep seated conviction about tih man. He is a person who belie ves in what he is doing irregard less of the fact that special in terest groups, big money people, and fossilized ‘politicos’ have failed to come out in his behalf. That in itself says much for this USC Professor of Public Admi¬ nistration and avid believer in the political process. Last spring’s unsuccessful re¬ call election effort against two- term incumbent councilman Ar¬ thur Snyder has only augument- ed Dr. Lopez-Lee’s belief that the 14th Los Angeles City Coun¬ cil District needs better repre¬ sentation. The election, as he perceives it, “will be primarily a campaign demonstrating what I would like to see done, show¬ ing the shortcomings in the district, and letting the people see that what we had pointed out previously still remain as problems.” His name will appear on the April 1 ballot along with five other hopeful office-seekers. He maintains “that many of the problems we have pointed out.... that I hit at over and over again and which the councilman fail¬ ed to respond to, he now is taking up that same banner and saying that these things have to be done.” Yet, even the rea¬ lization of these things by Coun¬ cilman Snyder is insufficient, according to Dr. Lopez-Lee. “He (Snyder) approaches things by looking at symptoms rather than treating causes . ’ ’ Lopez-Le4r, who was the organizer of unsuccessful recall effort last spring agninst Snyder, seeks the 14 council manic seat. In an exclusive interview, Dr. Lopez-Lee told VIDA that “the man who is in office has been providing primarily janitorial services for the district; some¬ thing one can get from any councilman.” Indeed, he adds, “One of the things that the in¬ cumbent councilman claims is that he literally goes down the streets and sweeps them him¬ self, that he catches the dogs personally, when we all know that these are things that are requirements of the job and li¬ terally come under the executive arm of the city.” Arthur Snyder “does not have a respect for the community,” Lopez-Lee asserts. As examples, he cites the incumbent’s refe¬ rences to community leaders as “pip-squea'ks” and the largely (Continued oil Page 3)