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Changing Face of Southern California

The Broadway Department Store, Los Angeles, California

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The Broadway Department Store, Los Angeles, California

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Identifier	post_00332
Title	The Broadway Department Store, Los Angeles, California
Creator	Unknown
Date Published	circa 1910
Subject (Topic)	Department stores--California--Los Angeles; Stores, Retail--California--Los Angeles; Shopping--California--Los Angeles; Santa Claus; Storefronts--California--Los Angeles
Subject (Place)	Broadway (Los Angeles, Calif.); Fourth Street (Los Angeles, Calif.); Downtown Los Angeles (Los Angeles, Calif.)
Type	image
Form/Genre	Postcards
Physical Description	1 postcard : Color ; 9 x 14 cm
Institution	Department of Archives and Special Collections, William H. Hannon Library, Loyola Marymount University
Country of Creation	US
Copyright Status	public domain
Copyright Statement	http://library.lmu.edu/generalinformation/departments/digitallibraryprogram/copyrightandreproductionpolicy/
Publisher	Benham Indian Trading Co.
Place of Publication	Los Angeles
Language	eng
Description	View of crowds standing in front of the Broadway Department store during the Christmas sale day. The center image is framed by color illustrations of Santa Claus and various toys.
Historical Background	The Broadway Department Stores was founded in 1896 by Arthur Letts, Sr, an English immigrant. Its margketing strategey to target the cost-conscious customer brought a huge success. Arthur Letts helped John G. Bullock, one of his famous employees including P.G.Winnett, to found Bullock's in 1907 at Seventh & Broadway in downtown Los Angeles. After Arthur Letts passed away, Bullock and P.G. Winnett bought out Letts' interest and the companies.
Additional Printed Matter	On front: "The Greatest Stock of Toys and Dolls in the West."
Publisher's Identifier	Written in lower left corner of image: "1019"
Source	Werner von Boltenstern Postcard Collection