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Changing Face of Southern California
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Changing Face of Southern California
The Broadway Department Store, Los Angeles, California
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The Broadway Department Store, Los Angeles, California
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Description
Identifier
post_00332
Title
The
Broadway
Department
Store
,
Los
Angeles
,
California
Creator
Unknown
Date Published
circa
1910
Subject (Topic)
Department
stores--California--Los
Angeles
;
Stores
,
Retail--California--Los
Angeles
;
Shopping--California--Los
Angeles
;
Santa
Claus
;
Storefronts--California--Los
Angeles
Subject (Place)
Broadway
(Los
Angeles
,
Calif.)
;
Fourth
Street
(Los
Angeles
,
Calif.)
;
Downtown
Los
Angeles
(Los
Angeles
,
Calif.)
Type
image
Form/Genre
Postcards
Physical Description
1
postcard
:
Color
;
9
x
14
cm
Institution
Department
of
Archives
and
Special
Collections
,
William
H
.
Hannon
Library
,
Loyola
Marymount
University
Country of Creation
US
Copyright Status
public
domain
Copyright Statement
http://library.lmu.edu/generalinformation/departments/digitallibraryprogram/copyrightandreproductionpolicy/
Publisher
Benham
Indian
Trading
Co
.
Place of Publication
Los
Angeles
Language
eng
Description
View
of
crowds
standing
in
front
of the
Broadway
Department
store
during
the
Christmas
sale
day
. The
center
image
is
framed
by
color
illustrations
of
Santa
Claus
and
various
toys
.
Historical Background
The
Broadway
Department
Stores
was
founded
in
1896
by
Arthur
Letts
,
Sr
, an
English
immigrant
. Its
margketing
strategey
to
target
the
cost-conscious
customer
brought
a
huge
success
.
Arthur
Letts
helped
John
G
.
Bullock
,
one
of his
famous
employees
including
P.G.Winnett
, to
found
Bullock's
in
1907
at
Seventh
&
Broadway
in
downtown
Los
Angeles
.
After
Arthur
Letts
passed
away
,
Bullock
and
P.G
.
Winnett
bought
out
Letts
'
interest
and the
companies
.
Additional Printed Matter
On front: "The Greatest Stock of Toys and Dolls in the West."
Publisher's Identifier
Written in lower left corner of image: "1019"
Source
Werner
von
Boltenstern
Postcard
Collection
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