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Changing Face of Southern California

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Changing Face of Southern California

Wilshire Boulevard, showing Beverly-Wilshire Hotel and the Brown Derby, Beverly Hills, California

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Wilshire Boulevard, showing Beverly-Wilshire Hotel and the Brown Derby, Beverly Hills, California

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Identifier	clloy_193
Title	Wilshire Boulevard, showing Beverly-Wilshire Hotel and the Brown Derby, Beverly Hills, California
Creator	Unknown
Date Published	1948
Subject (Topic)	Streets--California--Beverly Hills; Stores, Retail--California--Beverly Hills; Hotels--California--Beverly Hills; Restaurants--California--Beverly Hills;
Subject (Name)	Brown Derby Restaurant (Hollywood, Los Angeles, Calif.)
Subject (Place)	Wilshire Boulevard (Los Angeles, Calif.); Beverly Hills (Calif.);
Type	image
Form/Genre	Postcards
Physical Description	1 postcard : Color ; 9 x 14 cm.
Institution	Department of Archives and Special Collections, William H. Hannon Library, Loyola Marymount University
Country of Creation	US
Copyright Status	public domain
Copyright Statement	https://library.lmu.edu/policies&procedures/librarycopyrightpolicy/
Publisher	Western Publishing & Novelty Co.
Place of Publication	Los Angeles, Calif.
Language	eng
Description	A view looking east on Wilshire Boulevard near Rodeo Dr. in Los Angeles, California. Businesses along the street include the Brown Derby, W & J Sloane, Rigdan's and the California Bank. The Regent Beverly Wilshire Hotel is visible on the right.
Historical Background	Wilshire Boulevard is a major thoroughfare running 20 miles from Downtown Los Angeles to the Pacific Ocean. It passes through MacArthur Park (formerly named Westlake Park) and several major shopping areas including Beverly Hills, the "Miracle Mile", and Westwood. The first Brown Derby restaurant opened in 1926 at 3427 Wilshire Boulevard, across from the Ambassador Hotel. This location, built in the shape of a hat 30 feet in diameter, moved one block away in 1937. A second location, at 1628 Vine Street, near Hollywood Boulevard, followed in 1929, becoming a popular hangout for celebrities. In 1931, a third Brown Derby opened in Beverly Hills, at 9537 Wilshire Boulevard. The fourth and final location opened in Los Feliz in 1941. All but the Los Feliz location closed in the 1980s. The Beverly Wilshire Hotel, opened on new year's day in 1927, on the former site of the Los Angeles Speedway. It was designed by architects Walker and Eisen, and featured a marble lobby, chandeliered dining rooms and ballrooms, an orchestra which played at luncheons, and a weekly fashion review. It was renovated in the 1940s to include a swimming pool and spa, tennis courts, and the Copa Club. It was added to the National Register of Historic Places in 1987.
Additional Printed Matter	On back: "Wilshire Boulevard, the 'Fifth Avenue of the West', is one of the principal thoroughfares of Metropolitan Los Angeles. Along its route, via the Miracle Mile, Beverly Hills, Westwood, and to the beaches west of the city are many smart shops, fine cafes and famous hotels. It is considered one of the most heavily traveled boulevards in the world."
Publisher's Identifier	Publisher's serial number: 8B-H522; Series number: 863
Additional Notes	Date from publisher's serial number; Printed using the C.T. Art-Colortone process; Printed on linen textured paper.
Source	Werner von Boltenstern Postcard Collection