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Changing Face of Southern California

New Hollywood Theater, Hollywood, Calif.

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New Hollywood Theater, Hollywood, Calif.

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Identifier	clloy_130
Title	New Hollywood Theater, Hollywood, Calif.
Creator	Unknown
Date Published	circa 1920
Subject (Topic)	Motion picture theaters--California--Los Angeles--Designs and plans; Theater architecture--California--Los Angeles;
Subject (Name)	New Hollywood Theater (Los Angeles, Calif.);
Subject (Place)	Hollywood (Los Angeles, Calif.);
Type	image
Form/Genre	Postcards
Physical Description	1 postcard : Color ; 9 x 14 cm.
Institution	Department of Archives and Special Collections, William H. Hannon Library, Loyola Marymount University
Country of Creation	US
Copyright Status	public domain
Copyright Statement	https://library.lmu.edu/policies&procedures/librarycopyrightpolicy/
Publisher	California Postcard Co.
Place of Publication	Los Angeles, Cal.
Language	eng
Description	An artist's rendering of a large building with a dome and columns, demonstrating characteristics of Indo-Islamic Mughal architecture. The sign over the entrance says "New Hollywood Theater."
Historical Background	The New Hollywood Theater was designed around 1920 by architect A. B. Rosenthal as a theater for both motion pictures and live performances. It was to be located on Hollywood Blvd., east of Cahuenga Ave. The design featured luxurious interiors in walnut, mahogany, and marble, and state of the art lighting equipment for unusual stage effects. The overall style is based on Indian, Persian and Islamic influences, including gilded domes. The projected cost of the building was $375,000, and the complete cost of the building and all its furnishings, including an organ and lighting equipment, was estimated at around $1,000,000. Contracts for the excavation work and foundations were awarded in 1920, but the building appears never to have been completed.
Publisher's Identifier	Publisher's serial number: 4537
Source	Werner von Boltenstern Postcard Collection