Yamato Inc. 635-637 So. Broadway, Los Angeles.
Identifier
clloy_060
Title
Yamato Inc . 635-637 So . Broadway , Los Angeles .
Creator
Unknown
Date Published
circa 1910
Subject (Topic)
Department stores--California--Los Angeles ; Stores , retail--California--Los Angeles ;
Subject (Name)
Yamato , Inc . (Firm) ;
Subject (Place)
Broadway (Los Angeles , Calif.) ;
Type
image
Form/Genre
Postcards
Physical Description
1 postcard : Color ;14 x 9 cm .
Institution
Department of Archives and Special Collections , William H . Hannon Library , Loyola Marymount University
Country of Creation
US
Copyright Status
public domain
Copyright Statement
http://library.lmu.edu/generalinformation/departments/digitallibraryprogram/copyrightandreproductionpolicy/
Publisher
Jack Parsons
Place of Publication
Los Angeles , Cal .
Language
eng
Description
Exterior view of the Yamato Inc . store in Downtown Los Angeles , showing furniture in the windows of the uppermost floor , vases in the second floor windows , and assorted goods on the ground floor .
Historical Background
Yamato , Inc. , a department store selling oriental goods , was located at 635-637 South Broadway , just a few blocks from its competitor , Sing Fat Co . The Observation Car and Balloon Route Excursions advertised on the back of the card were trolley tours of the Los Angeles area organized by C . M . Pierce , and eventually taken over by the Pacific Electric railroad in 1911 . The Balloon Route Excursions first began operating in 1904 , and became so popular that Pierce began to organize Balloon Route Excursions in San Francisco and San Diego as well. " "Balloon " refers to the shape of the route , rather than the mode of transportation . On a circular route , tourists were able to see the greatest number of attractions without having to retrace their steps .
Additional Printed Matter
On front: "Visitors welcome." On back: "Seeing Los Angeles. Observation car. Forty miles, ten electric lines, five parks. Free admission to largest Pigeon Farm in the world, a 25c attraction; free admission to the Ostrich Farm, a 25c attraction; all for 50c. Fourth and Soring Sts., daily, 2 p. m. Operated by C. M. Pierce, manager of the Balloon Route Excursions. Which is sufficient Guarantee. On the Road of a Thousand Wonders."
Publisher's Identifier
Publisher's serial number: 9108
Source
Werner von Boltenstern Postcard Collection
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