Identifier	clloy_034
Title	The Life Guards, Venice, Cal.
Creator	Unknown
Date Published	circa 1925
Subject (Topic)	Lifeguards--California--Los Angeles; Beaches--California--Los Angeles;
Subject (Place)	Venice (Los Angeles, Calif.);
Type	image
Form/Genre	Postcards
Physical Description	1 postcard : Color ; 9 x 14 cm.
Institution	Department of Archives and Special Collections, William H. Hannon Library, Loyola Marymount University
Country of Creation	US
Copyright Status	public domain
Copyright Statement	http://library.lmu.edu/collections/digitallibraryprogram/copyrightandreproductionpolicy/
Publisher	M. Kashower Co.
Place of Publication	Los Angeles, Cal.
Language	eng
Description	Seven male life guards pull a small boat ashore on Venice beach.
Historical Background	Hawaiian surfer George Freeth moved to Southern California in 1907, and within a year, he founded the Venice Volunteer Lifesaving Corps. Early life guards were largely volunteers. Around 1925, the city of Los Angeles began employing professional lifeguards. After Venice was annexed to the City of Los Angeles in 1925, Venice and Ocean Park lifeguards were organized under the city lifeguards as well. The Los Angeles County Lifeguard service was officially inaugurated in 1929. During the 1930s, many of the smaller cities lining the beach had lifeguards provided by the city of Los Angeles. Life guard jobs boomed even during the depression, and many lifeguard stations were built in the 1930s under the WPA. In 1932 the Santa Monica Lifeguard service was founded.
Publisher's Identifier	Publisher's serial number: 435; Series number: 435; Written in lower right corner of photograph: "14517"
Additional Notes	Printed on textured paper.
Source	Werner von Boltenstern Postcard Collection