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Changing Face of Southern California
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Changing Face of Southern California
On the Roosevelt Highway, showing the Malibu Mountains / North of Santa Monica, California
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On the Roosevelt Highway, showing the Malibu Mountains / North of Santa Monica, California
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Description
Identifier
clloy_002
Title
On the
Roosevelt
Highway
,
showing
the
Malibu
Mountains
/
North
of
Santa
Monica
,
California
Creator
Unknown
Date Published
1938
Subject (Topic)
Bays--California--Santa
Monica
;
Roads--California--Santa
Monica
;
Subject (Place)
Pacific
Coast
Highway
;
California
Highway
1
(Calif.)
;
Malibu
(Calif.)
;
Santa
Monica
Bay
(Calif.)
Type
image
Form/Genre
Postcards
Physical Description
1
postcard
:
Color
;
9
x
14
cm
.
Institution
Department
of
Archives
and
Special
Collections
,
William
H
.
Hannon
Library
,
Loyola
Marymount
University
Country of Creation
US
Copyright Status
public
domain
Copyright Statement
http://library.lmu.edu/generalinformation/departments/digitallibraryprogram/copyrightandreproductionpolicy/
Publisher
Western
Publishing
&
Novelty
Co
.
Place of Publication
Los
Angeles
,
Calif
.
Language
eng
Description
A
view
of the
Malibu
mountains
and the
Santa
Monica
Bay
,
looking
north
along
the
Roosevelt
Highway
.
Historical Background
By the
early
twentieth
century
,
tourists
and
residents
were
traveling
to the
beach
in
private
cars
rather
than by
mass
transit
. A
popular
travel
route
was the
beach
road
that
ran
along
the
beach
along
the
Santa
Monica
Bay
,
once
known
as
Sunset
Beach
. This
road
was
widened
by the
city
of
Santa
Monica
in
1914
and was
named
Palisades
Beach
Road
in
1915
; the
beaches
beside
the
road
became
known
as
Palisades
Beach
. By
1916
, the
two
lane
road
was
paved
and
reinforced
with
concrete
.
Palisades
Beach
Road
later
became
known
as
Roosevelt
Highway
and
is
part
of the
California
State
Route
1
that
extends
548
miles
along
the
Pacific
Coast
line
,
beginning
near
San
Juan
Capistrano
on the
South
and
extending
North
through
Mendocino
County
. In the
late
1940s
, the
road
along
the
Palisades
beaches
was
expanded
into a
six-lane
highway
, and in the
late
1950s
,
became
known
as
Pacific
Coast
Highway
, or,
more
commonly
,
PCH
.
Publisher's Identifier
Publisher's serial number: 8A-H113
Additional Notes
Printed
on
linen
textured
paper
.
Source
Werner
von
Boltenstern
Postcard
Collection
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