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Home Changing Face of Southern California On the Roosevelt Highway, showing the Malibu Mountains / North of Santa Monica, California

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On the Roosevelt Highway, showing the Malibu Mountains / North of Santa Monica, California

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Identifier	clloy_002
Title	On the Roosevelt Highway, showing the Malibu Mountains / North of Santa Monica, California
Creator	Unknown
Date Published	1938
Subject (Topic)	Bays--California--Santa Monica; Roads--California--Santa Monica;
Subject (Place)	Pacific Coast Highway; California Highway 1 (Calif.); Malibu (Calif.); Santa Monica Bay (Calif.)
Type	image
Form/Genre	Postcards
Physical Description	1 postcard : Color ; 9 x 14 cm.
Institution	Department of Archives and Special Collections, William H. Hannon Library, Loyola Marymount University
Country of Creation	US
Copyright Status	public domain
Copyright Statement	http://library.lmu.edu/generalinformation/departments/digitallibraryprogram/copyrightandreproductionpolicy/#d.en.3004
Publisher	Western Publishing & Novelty Co.
Place of Publication	Los Angeles, Calif.
Language	eng
Description	A view of the Malibu mountains and the Santa Monica Bay, looking north along the Roosevelt Highway.
Historical Background	By the early twentieth century, tourists and residents were traveling to the beach in private cars rather than by mass transit. A popular travel route was the beach road that ran along the beach along the Santa Monica Bay, once known as Sunset Beach. This road was widened by the city of Santa Monica in 1914 and was named Palisades Beach Road in 1915; the beaches beside the road became known as Palisades Beach. By 1916, the two lane road was paved and reinforced with concrete. Palisades Beach Road later became known as Roosevelt Highway and is part of the California State Route 1 that extends 548 miles along the Pacific Coast line, beginning near San Juan Capistrano on the South and extending North through Mendocino County. In the late 1940s, the road along the Palisades beaches was expanded into a six-lane highway, and in the late 1950s, became known as Pacific Coast Highway, or, more commonly, PCH.
Publisher's Identifier	Publisher's serial number: 8A-H113
Additional Notes	Printed on linen textured paper.
Source	Werner von Boltenstern Postcard Collection