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Bullock's Wilshire

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LML_MS-042-005280001

Bullock's Wilshire

Physical description: 1 postcard : b&w ; 9 x 14 cm
Collection Location: Werner von Boltenstern Postcard Collection
Description: Exterior view of Bullock's Wilshire department store in Los Angeles, California.
Note: The Bullock's Wilshire building was designed as a luxury department store by local architects John and Donald Parkinson. When it opened in 1929, the building was one of the first Art Deco structures built in the United States. The exterior featured its famous 241-foot tower with a tarnished green top in copper. Bullocks Wilshire department store was regarded as innovative because it catered to the burgeoning automobile culture in Los Angeles. Its main clientele included Mae West, John Wayne, Marlene Dietrich, Alfred Hitchcock, and Greta Garbo, serving the upper class of the society. Operated as a luxury department store for more than 60 years, the Art Deco landmark building was purchased by Southwestern Law School in 1994.
Transcription: On back: "A los Angeles store of international prestige. A distinct contribution to modern merchandising. The building and interiors exemplify modern art in supreme functional form."
Language: eng
Type: Postcards
Digital Identifier: LML_MS-042-005280001
Object Identifier: LML_MS-042-00528
Geographic Location: Wilshire Boulevard (Los Angeles, Calif.)
Subject: Department stores--California--Los Angeles; Stores, Retail--California--Los Angeles; Buildings--California--Los Angeles; Streets--California--Los Angeles; Automobiles; Sidewalks; Trees; Street lights
Title: Bullock's Wilshire
Date Range: circa 1930-1940
Source: Department of Archives and Special Collections, William H. Hannon Library, Loyola Marymount University
Rights: https://library.lmu.edu/archivesandspecialcollections/copyrightandreproductionpolicy/
Location: Bullock's Wilshire (Department store)

IIIF manifest: https://iiif.quartexcollections.com/lmudigitalcollections/iiif/aaf63963-57e5-4e5d-8741-05e15d496052/manifest

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