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Changing Face of Southern California

Wilshire Boulevard, Los Angeles, Calif.

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Wilshire Boulevard, Los Angeles, Calif.

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Identifier	post_00348
Title	Wilshire Boulevard, Los Angeles, Calif.
Creator	Unknown
Date Published	circa 1944
Subject (Topic)	Department stores--California--Los Angeles; Hotels--California--Los Angeles; Streets--California--Los Angeles; Parks--California--Los Angeles; Automobiles; Palms
Subject (Name)	Bullock's Wilshire (Department store); Sheraton Town House (Los Angeles, Calif.); Lafayette Park (Los Angeles, Calif.)
Subject (Place)	Wilshire Boulevard (Los Angeles, Calif.)
Type	image
Form/Genre	postcards
Physical Description	1 postcard : Color ; 9 x 14 cm
Institution	Department of Archives and Special Collections, William H. Hannon Library, Loyola Marymount University
Copyright Status	public domain
Copyright Statement	http://library.lmu.edu/generalinformation/departments/digitallibraryprogram/copyrightandreproductionpolicy/#d.en.3004
Publisher	Longshaw Card Co.
Place of Publication	Los Angeles
Language	eng
Description	Looking west on Wilshire Blvd from Lafayette Park. The Bullock's Wilshire department store, located at 3050 Wilshire Boulevard, is on the left. The Town House facing Lafayette Park is on the right.
Historical Background	The Bullock's Wilshire building was designed as a luxury department store by local architects John and Donald Parkinson. When it opened in 1929, the building was one of the first Art Deco structures built in the United States. The exterior featured its famous 241-foot tower with a tarnished green top in copper. Bullocks Wilshire department store was regarded as innovative because it catered to the burgeoning automobile culture in Los Angeles. Its main clientele included Mae West, John Wayne, Marlene Dietrich, Alfred Hitchcock, and Greta Garbo, serving the upper class of the society. Operated as a luxury department store for more than 60 years, the Art Deco landmark building was purchased by Southwestern Law School in 1994. Opened in 1929, the Town House on Wilshire Boulevard was designed by Norman W. Alpaugh. This Beaux Arts style building made of bricks and terra cotta operated as a hotel from the 1930s to the 1990s. When it was sold to the Sheraton Hotels in the 1950s, the Town House was also known as the Sheraton Town House or the Sheraton West. The hotel closed in 1993. The Town House was designated as a Los Angeles Historic-Cultural Monument in 1994.
Additional Printed Matter	On front: "Bullocks Wilshire. Town House." On back: "Beautiful Wilshire Boulevard runs west from the center of Los Angeles through famous shopping centers, parks, past renowned hotels, and fine residential districts, until it meets the blue Pacific Ocean."
Publisher's Identifier	Publisher's serial number: 623
Additional Notes	Printed on linen textured paper.
Source	Werner von Boltenstern Postcard Collection