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Changing Face of Southern California

El Paseo de Los Angeles, Los Angeles, California

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El Paseo de Los Angeles, Los Angeles, California

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Identifier	post_00319
Title	El Paseo de Los Angeles, Los Angeles, California
Creator	Unknown
Date Published	circa 1960
Subject (Topic)	Markets--California--Los Angeles; Historic districts--California--Los Angeles; Crosses; Children; Vending stands
Subject (Place)	Olvera Street (Los Angeles, Calif.); Downtown Los Angeles (Los Angeles, Calif.)
Type	image
Form/Genre	Postcards
Physical Description	1 postcard : Color ; 9 x 14 cm
Institution	Department of Archives and Special Collections, William H. Hannon Library, Loyola Marymount University
Copyright Status	public domain
Copyright Statement	https://library.lmu.edu/policies&procedures/librarycopyrightpolicy/
Publisher	Tichnor art Comp
Place of Publication	Los Angeles
Language	eng
Description	A woman and four children dressed in ethnic outfits are seen by the cross near vending stands at the entrance to Olvera Street, across from the Plaza. The inscription on the cross reads: El pueblo de Nuestra Señora la reina de los angeles. Felipe de Neve, September fourth, 1781.
Historical Background	Olvera Street is situated the oldest part of Los Angeles, near the Old Plaza Church and Zanja Madre. Originally called Vine Street, it was extended and renamed in 1877 for Agustin Olvera, the first judge of the county of Los Angeles. 27 historic buildings line the street, including the Avila Adobe, built around 1818 by former mayor Francisco Avila, the Pelanconi House, oldest brick house in the city, dating from 1855, and the Casa Sepulveda, or Sepulveda House, built in 1887 as an Eastlake Victorian business and residential building. In 1926, Christine Sterling began to organize a project to renovate the then-dilapidated part of Los Angeles and turn it into a colorful Mexican marketplace and cultural center. The marketplace opened on Easter Sunday (April 20), 1930, and continues to be a major tourist attraction. It is now part of El Pueblo de Los Angeles Historical Monument.
Additional Printed Matter	On back: "Market place for Mexican curios on the north side of the old Plaza in Los Angeles. Sales girls and waitresses in colorful Mexican costumes sing Mexican folk songs, offering an atmosphere typical of Old Mexico."
Source	Werner von Boltenstern Postcard Collection