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Changing Face of Southern California

El Paseo de Los Angeles, Olvera St., Los Angeles, California

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El Paseo de Los Angeles, Olvera St., Los Angeles, California

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Identifier	post_00316
Title	El Paseo de Los Angeles, Olvera St., Los Angeles, California
Creator	Unknown
Date Published	circa 1940
Subject (Topic)	Markets--California--Los Angeles; Historic districts--California--Los Angeles; City halls--California--Los Angeles; Vending stands
Subject (Place)	Olvera Street (Los Angeles, Calif.); Downtown Los Angeles (Los Angeles, Calif.)
Type	image
Form/Genre	Postcards
Physical Description	1 postcard : Color ; 9 x 14 cm
Institution	Department of Archives and Special Collections, William H. Hannon Library, Loyola Marymount University
Copyright Status	public domain
Copyright Statement	https://library.lmu.edu/policies&procedures/librarycopyrightpolicy/
Place of Publication	Los Angeles
Language	eng
Description	A view of merchants selling colorful items on Olvera Street. The Los Angeles City Hall is seen in the distance.
Historical Background	Olvera Street is situated the oldest part of Los Angeles, near the Old Plaza Church and Zanja Madre. Originally called Vine Street, it was extended and renamed in 1877 for Agustin Olvera, the first judge of the county of Los Angeles. 27 historic buildings line the street, including the Avila Adobe, built around 1818 by former mayor Francisco Avila, the Pelanconi House, oldest brick house in the city, dating from 1855, and the Casa Sepulveda, or Sepulveda House, built in 1887 as an Eastlake Victorian business and residential building. In 1926, Christine Sterling began to organize a project to renovate the then-dilapidated part of Los Angeles and turn it into a colorful Mexican marketplace and cultural center. The marketplace opened on Easter Sunday (April 20), 1930, and continues to be a major tourist attraction. It is now part of El Pueblo de Los Angeles Historical Monument.
Additional Printed Matter	On front: "A Mexican street of yesterday, in a city of today." On back: "The Spanish pueblo, the city of our Lady, Queen of the Angels, was settled on this spot in 1781. Here is shown the birthplace of Los Angeles and on this street stand two of the oldest buildings in Los Angeles. The diagonal line of Luck by the fountain on this site shows the Zania madre (Mother Ditch) which brought all of the water into the Pueblo from the Los Angeles river."
Publisher's Identifier	Publisher's serial number: 11; 43474
Additional Notes	Printed on linen textured paper.
Source	Werner von Boltenstern Postcard Collection