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Changing Face of Southern California

Magic Charm of the Enchanted Isle, Catalina, Calif.

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Magic Charm of the Enchanted Isle, Catalina, Calif.

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Identifier	post_00208
Title	Magic Charm of the Enchanted Isle, Catalina, Calif.
Creator	Unknown
Date Published	circa 1940
Subject (Topic)	Bays--California--Santa Catalina Island; Seaside resorts--California--Santa Catalina Island; Flags; Palms
Subject (Place)	Santa Catalina Island (Calif.); Avalon (Calif.)
Type	image
Form/Genre	Postcards
Physical Description	1 postcard : Color ; 9 x 14 cm
Institution	Department of Archives and Special Collections, William H. Hannon Library, Loyola Marymount University
Copyright Status	public domain
Copyright Statement	http://library.lmu.edu/generalinformation/departments/digitallibraryprogram/copyrightandreproductionpolicy/
Publisher	tichnor art company, L.A.
Place of Publication	USA
Language	eng
Description	Looking toward Avalon Bay with a horse-drawn vehicle in the foreground.
Historical Background	Santa Catalina Island is located approximately 26 miles off the coast of Southern California, near Long Beach. In 1887, entrepreneur George Shatto purchased the Island with the intention of turning it into a major tourist destination. He began the settlement of Avalon Bay, built the first pier and hotel, and organized regular boat service to the island, but amassed debts and sold the property in 1892 to Joseph and Hancock Banning. The Banning brothers continued to develop the area, adding an aquarium, incline railway, amphitheater, and glass bottom boat tours to the island's natural attractions, until a devastating fire swept through Avalon in 1915, destroying much of their real estate. In 1919, William Wrigley participated in a group investment purchase of Catalina, but grew to love the island and soon bought out his other partners. He and his son Philip continued to develop the island, and in the mid-1970s created the Catalina Island Conservancy, which was given 88% of the island to protect native species and prevent over-development. During World War II, the Santa Catalina Island Company offered the land for government use, and several branches of the military set up training facilities there. Catalina remained closed it to tourists until the war ended in 1945, when the steamships returned and resorts re-opened.
Publisher's Identifier	Publisher's serial number: T553; 68336
Additional Notes	Printed on linen textured paper.
Source	Werner von Boltenstern Postcard Collection