On front: "Finest jewelry store in the west. Visitors welcome." On back: "Seeing Los Angeles. Observation car. Forty miles, ten electric lines, five parks. Free admission to largest Pigeon Farm in the world, a 25c attraction; free admission to the Ostrich Farm, a 25c attraction; all for 50c. Fourth and Spring Sts., daily. 2 p. m. Operated by C. M. Pierce, manager of the Balloon Route Excursions. Which is sufficient guarantee."