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Changing Face of Southern California
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Changing Face of Southern California
Helms Bakeries, bakers of Helms Olympic Bread, Los Angeles, California
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Helms Bakeries, bakers of Helms Olympic Bread, Los Angeles, California
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Description
Identifier
clloy_198
Title
Helms
Bakeries
,
bakers
of
Helms
Olympic
Bread
,
Los
Angeles
,
California
Creator
Unknown
Date Published
1940
Subject (Topic)
Bakeries--California--Culver
City
;
Commercial
buildings--California--Culver
City
;
Subject (Name)
Helms
Bakeries
;
Subject (Place)
Culver
City
(Calif.)
;
Type
image
Form/Genre
Postcards
Physical Description
1
postcard
:
Color
;
9
x
14
cm
.
Institution
Department
of
Archives
and
Special
Collections
,
William
H
.
Hannon
Library
,
Loyola
Marymount
University
Country of Creation
US
Copyright Status
public
domain
Copyright Statement
http://library.lmu.edu/generalinformation/departments/digitallibraryprogram/copyrightandreproductionpolicy/
Publisher
Helms
Bakeries
Place of Publication
Los
Angeles
,
California
Language
eng
Description
An
exterior
view
of the
Helms
Bakery
Building
,
located
between
Venice
Blvd
. and
Washington
Blvd
. at
Helms
Ave
. in
Culver
City
,
California
. The
Helms
Olympic
Bread
logo
appears
in the
upper
left
corner
of the
image
.
Historical Background
Culver
City
was
developed
on
land
that was
formerly
part
of
Rancho
La
Ballona
,
belonging
to the
Machado
and
Talamantes
families
, and
Rinc??n
de
Los
Bueyes
,
which
belonged
to the
Higuera
and
Lopez
families
. In
1913
,
Harry
H
.
Culver
,
who
had been
working
in a
real
estate
firm
in
Van
Nuys
,
announced
his
plans
to
create
a
city
midway
between
downtown
Los
Angeles
and the
beachside
resort
town
of
Venice
. The
location
consisted
of
only
1.2
square
miles
, but was
located
along
railroad
tracks
and
other
transportation
routes
, and in a
temperate
area
. He
formed
the
Culver
Investment
Company
, and
began
working
to
create
a
community
that
balanced
commercial
and
residential
interests
.
Over
the
next
fifty
years
, the
city
would
prosper
and
grow
in
size
to
about
five
square
miles
. In
1915
,
Culver
convinced
Thomas
Ince
to
move
his
Inceville
movie
studios
to the
new
community
, and
throughout
Culver
City's
early
years
,
movie
studios
provided
the
economic
base
for the
area
.
Culver
City
incorporated
in
1917
. In
1931
,
Paul
Helms
opened
his
industrial
bakery
business
on the
border
of
Culver
City
with
32
employees
and
11
coaches
.
Every
weekday
morning
,
Helms
trucks
would
deliver
baked
goods
throughout
the
Los
Angeles
area
, and the
Helms
motto
, "
Daily
to
your
Door
" was
inscribed
on the
bakery
building's
exterior
.
Helms
won
a
contract
to
supply
bread
for the
1932
Olympics
in
Los
Angeles
, a
fact
which
was
proudly
displayed
on the
Helms
logo
thereafter
.
Over
the
years
, the
bakeries
enjoyed
considerable
success
. In
1969
, the
bakery
won
a
contract
to
supply
the
first
bread
to be
taken
on a
space
shuttle
to the
moon
.
Later
that
same
year
,
however
, the
bakery
closed
due
to
changing
lifestyle
patterns
,
insurance
issues
, and
competition
from
supermarkets
.
Additional Printed Matter
On back: "Have just returned from a tour of Helms, the world's largest home-to-home Bakery. It was wonderful!" "Fresh Daily at your door"
Publisher's Identifier
Publisher's serial number: 0B-H1165
Additional Notes
Date
from
publisher's
serial
number
;
Printed
using
the
C.T
.
Art-Colortone
process
;
Printed
on
linen
textured
paper
.
Source
Werner
von
Boltenstern
Postcard
Collection
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