Century City
Identifier
clloy_197
Title
Century City
Creator
Unknown
Date Published
1964
Subject (Topic)
Hotels--California--Los Angeles ; Shopping centers--California--Los Angeles ; Office buildings--California--Los Angeles ;
Subject (Place)
Century City (Los Angeles , Calif.)--Designs and Plans ;
Type
image
Form/Genre
Postcards
Physical Description
1 postcard : Color ; 9 x 14 cm .
Institution
Department of Archives and Special Collections , William H . Hannon Library , Loyola Marymount University
Country of Creation
US
Copyright Status
public domain
Copyright Statement
http://library.lmu.edu/generalinformation/departments/digitallibraryprogram/copyrightandreproductionpolicy/#d.en.3004
Publisher
Western Publ . & Nov . Co .
Place of Publication
L.A. , Calif . [i.e . Los Angeles]
Language
eng
Description
An overhead view of what appears to be a model of Century City , looking north along Avenue of the Stars . The photograph of the model has been cropped at around Century Park West on the right , and Century Park East on the left , and the surrounding area replaced with images of green grass .
Historical Background
Century City is built on the site of the 20th Century-Fox Studios backlots . In 1958 , facing economic difficulties , the studio decided to sell 176 acres of their backlots to real estate developer William Zeckendorf . The area was slated for development into a completely modern "city within a city. " A master plan was developed by Welton Beckett & Associates , and included 20- and 30-storey office buildings , a 1000-room hotel , shopping center , 18 apartment buildings , a 4000-seat auditorium , parks , and restaurants . It was the largest privately-funded urban development at the time . Construction began in 1961 , with buildings opening in stages from 1963 onward . Century City's centerpiece was the Century Plaza Hotel , which opened in 1966 . The building was designed by Minoru Yamasaki , and involved consultations with the United States Secret Service regarding hotel security . President Ronald Reagan stayed at the hotel so often during his tenure as president that it earned the nickname of the "Western White House. "
Additional Printed Matter
On back: "Century City. Looking south down the Avenue of the Stars, Century City's main thoroughfare. Covering 180 acres of land, this gigantic 'city within a city' includes 4-million square feet of office space, 5,000 apartment units, a 15-acre regional shopping center and an 800-room luxury hotel. Century City, an ALCOA development, is located immediately west of Beverly Hills, California."
Publisher's Identifier
Publisher's serial number: 4DK-1278; L.177
Additional Notes
Date from publisher's serial number ; Curteichcolor 3-D Natural Color Reproduction .
Source
Werner von Boltenstern Postcard Collection
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