Identifier	clloy_197
Title	Century City
Creator	Unknown
Date Published	1964
Subject (Topic)	Hotels--California--Los Angeles; Shopping centers--California--Los Angeles; Office buildings--California--Los Angeles;
Subject (Place)	Century City (Los Angeles, Calif.)--Designs and Plans;
Type	image
Form/Genre	Postcards
Physical Description	1 postcard : Color ; 9 x 14 cm.
Institution	Department of Archives and Special Collections, William H. Hannon Library, Loyola Marymount University
Country of Creation	US
Copyright Status	public domain
Copyright Statement	http://library.lmu.edu/collections/digitallibraryprogram/copyrightandreproductionpolicy/
Publisher	Western Publ. & Nov. Co.
Place of Publication	L.A., Calif. [i.e. Los Angeles]
Language	eng
Description	An overhead view of what appears to be a model of Century City, looking north along Avenue of the Stars. The photograph of the model has been cropped at around Century Park West on the right, and Century Park East on the left, and the surrounding area replaced with images of green grass.
Historical Background	Century City is built on the site of the 20th Century-Fox Studios backlots. In 1958, facing economic difficulties, the studio decided to sell 176 acres of their backlots to real estate developer William Zeckendorf. The area was slated for development into a completely modern "city within a city." A master plan was developed by Welton Beckett & Associates, and included 20- and 30-storey office buildings, a 1000-room hotel, shopping center, 18 apartment buildings, a 4000-seat auditorium, parks, and restaurants. It was the largest privately-funded urban development at the time. Construction began in 1961, with buildings opening in stages from 1963 onward. Century City's centerpiece was the Century Plaza Hotel, which opened in 1966. The building was designed by Minoru Yamasaki, and involved consultations with the United States Secret Service regarding hotel security. President Ronald Reagan stayed at the hotel so often during his tenure as president that it earned the nickname of the "Western White House."
Additional Printed Matter	On back: "Century City. Looking south down the Avenue of the Stars, Century City's main thoroughfare. Covering 180 acres of land, this gigantic 'city within a city' includes 4-million square feet of office space, 5,000 apartment units, a 15-acre regional shopping center and an 800-room luxury hotel. Century City, an ALCOA development, is located immediately west of Beverly Hills, California."
Publisher's Identifier	Publisher's serial number: 4DK-1278; L.177
Additional Notes	Date from publisher's serial number; Curteichcolor 3-D Natural Color Reproduction.
Source	Werner von Boltenstern Postcard Collection