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Aerial view of Century City

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Identifier	clloy_196
Title	Aerial view of Century City
Creator	Unknown
Date Published	circa 1970
Subject (Topic)	Hotels--California--Los Angeles; Motion picture studios--California--Los Angeles
Subject (Name)	Twentieth Century-Fox Film Corporation; Twentieth Century-Fox Television, Inc.
Subject (Place)	Century City (Los Angeles, Calif.)
Type	image
Form/Genre	Postcards
Physical Description	1 postcard : Color ; 9 x 14 cm.
Institution	Department of Archives and Special Collections, William H. Hannon Library, Loyola Marymount University
Country of Creation	US
Copyright Status	public domain
Copyright Statement	http://library.lmu.edu/generalinformation/departments/digitallibraryprogram/copyrightandreproductionpolicy/#d.en.3004
Publisher	Mitock & Sons; Plastichrome by Colourpicture
Place of Publication	North Hollywood, calif.; Boston, Mass.
Language	eng
Description	An aerial view of Century City in Los Angeles, California, showing the Century Plaza Hotel and Fox Studios. The major thoroughfare in the center of the image is Olympic Boulevard.
Historical Background	Century City is built on the site of the 20th Century-Fox Studios backlots. In 1958, facing economic difficulties, the studio decided to sell 176 acres of their backlots to real estate developer William Zeckendorf. The area was slated for development into a completely modern "city within a city." A master plan was developed by Welton Beckett & Associates, and included 20- and 30-storey office buildings, a 1000-room hotel, shopping center, 18 apartment buildings, a 4000-seat auditorium, parks, and restaurants. It was the largest privately-funded urban development at the time. Construction began in 1961, with buildings opening in stages from 1963 onward. Century City's centerpiece was the Century Plaza Hotel, which opened in 1966. The building was designed by Minoru Yamasaki, and involved consultations with the United States Secret Service regarding hotel security. President Ronald Reagan stayed at the hotel so often during his tenure as president that it earned the nickname " of the "Western White House."
Additional Printed Matter	On back: "Aerial photo showing 20th Century Fox Studios at lower right -- new Century Plaza Hotel and high rise apartment complex in middle foregroud -- in the background a portion of Hollywood and Hollywood Hills."
Publisher's Identifier	Publisher's serial number: P75317
Additional Notes	Plastichrome by Colourpicture, Boston, Mass. 02130; Color by Photographic International.
Contributors	Photographic International
Source	Werner von Boltenstern Postcard Collection