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Changing Face of Southern California

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Pier Avenue, Hermosa Beach, California

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Identifier	clloy_183
Title	Pier Avenue, Hermosa Beach, California
Creator	Unknown
Date Published	circa 1940
Subject (Topic)	Streets--California--Hermosa Beach; Piers--California--Hermosa Beach; Stores, Retail--California--Hermosa Beach;
Subject (Place)	Hermosa Beach (Calif.); Pier Avenue (Hermosa Beach, Calif.); Hermosa Avenue (Hermosa Beach, Calif.);
Type	image
Form/Genre	Postcards
Physical Description	1 postcard : Color ; 9 x 14 cm.
Institution	Department of Archives and Special Collections, Loyola Marymount University Library.
Collection Identifier	http://ark.cdlib.org/ark:/13030/kt9489r2nz
Country of Creation	US
Copyright Status	public domain
Copyright Statement	http://library.lmu.edu/dlp/copyright.htm
Publisher	Independent Magazine Co.; E. C. Kropp Co
Place of Publication	San Pedro, Calif.; Milwaukee, Wis.
Language	eng
Description	A daytime view from Pier Avenue at Hermosa Avenue in Hermosa Beach, California, looking towards the ocean. There are several small shops and a hotel along the street, and at the end of the block is the entrance to a pier. A flagpole stands in the middle of the street.
Historical Background	In 1900, a group of real estate developers purchased 1,500 acres of land and established the Hermosa Beach Land and Water Company. The investors were anticipating the continued growth of Los Angeles to the east, and the continued success of coastal resorts. The area's first official survey was completed in 1901, for the purpose of laying out a boardwalk along the beach. The Hermosa Beach pier, which was made entirely of wood and extended 500 feet out over the ocean, was built in 1904. In 1913, however, much of it was washed away by high tides, and in 1914 the city built a new concrete structure to replace it. The boardwalk suffered from similar problems, and was replaced by a new concrete walkway that same year. The new pier extended 1,000 feet over the water, and included small pavilions along the sides to provide shade for visitors. On the land end, an auditorium was built, which would later house the county library, Chamber of Commerce, and county lifeguard.
Publisher's Identifier	Publisher's serial number: 31841
Additional Notes	Printed on textured paper; Natural Color Post Card made in U.S.A. by E. C. Kropp Co., Milwaukee, Wis..
Metacollection Identifier	http://digitalcollections.lmu.edu
Source	Werner Von Boltenstern Postcard Collection