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Changing Face of Southern California

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Changing Face of Southern California

Wilshire Boulevard, Los Angeles, California

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Wilshire Boulevard, Los Angeles, California

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Identifier	clloy_171
Title	Wilshire Boulevard, Los Angeles, California
Creator	Unknown
Date Published	circa 1935
Subject (Topic)	Streets--California--Los Angeles; Church buildings--California--Los Angeles; Radio stations--California--Los Angeles; Religious broadcasting--California--Los Angeles;
Subject (Name)	Wilshire Boulevard Christian Church (Los Angeles, Calif.);
Subject (Place)	Wilshire Boulevard (Los Angeles, Calif.);
Type	image
Form/Genre	Postcards
Physical Description	1 postcard : Color ; 9 x 14 cm.
Institution	Department of Archives and Special Collections, William H. Hannon Library, Loyola Marymount University
Country of Creation	US
Copyright Status	public domain
Copyright Statement	https://library.lmu.edu/policies&procedures/librarycopyrightpolicy/
Publisher	Tichnor Art Company
Place of Publication	L.A. [i.e. Los Angeles]
Language	eng
Description	A daytime view looking down Wilshire Boulevard in Los Angeles, California. The Wilshire Christian Church dominates the foreground, with the radio towers and headquarters building for the KFAC Auburn-Cord radio station immediately behind it. The Gaylord Apartment building, Immanuel Presbyterian Church, and Bullock's Wilshire are visible in the distance.
Historical Background	Wilshire Boulevard is a major thoroughfare extending from Downtown Los Angeles to the Pacific Ocean. It passes through MacArthur Park (formerly named Westlake Park) and several major shopping areas including Beverly Hills, the "Miracle Mile", and Westwood, and alongside Lafayette Park (formerly named Sunset Park)" The Wilshire Boulevard Christian Church, located at the corner of Wilshire and Normandie, was built during 1922-1923, making it the first church on Wilshire Boulevard. Broadcasting from next door, at the Auburn Cord dealership at the corner of Wilshire and Mariposa was the radio station KFAC (for Fuller, Auburn, and Cord)" In 1931, luxury automobile dealer E.L. Cord purchased the radio station KTBI from the Bible Institute of Los Angeles, changing the call letters to KFAC (for Fuller, Auburn, and Cord)" Initially, KFAC broadcast a variety of programming, but by the mid-1940s had become to Los Angeles' first completely classical radio station. In the late 1980s, the station's popularity declined, and the station was sold, becoming an R&B station.
Publisher's Identifier	Publisher's serial number: 64206; Series number: T181
Additional Notes	Printed on linen textured paper.
Source	Werner von Boltenstern Postcard Collection