Identifier	clloy_150
Title	Sugar Loaf, Catalina Island
Creator	Unknown
Date Published	1907-1920
Subject (Topic)	Formations (Geology)--California--Santa Catalina Island; Bays--California--Santa Catalina Island;
Subject (Place)	Santa Catalina Island (Calif.); Avalon (Calif.);
Type	image
Form/Genre	Postcards
Physical Description	1 postcard : Color ; 9 x 14 cm.
Institution	Department of Archives and Special Collections, William H. Hannon Library, Loyola Marymount University
Country of Creation	US
Copyright Status	public domain
Copyright Statement	http://library.lmu.edu/collections/digitallibraryprogram/copyrightandreproductionpolicy/
Publisher	M. Reider
Place of Publication	Los Angeles, Cal.; Leipzig
Language	eng
Description	A view looking out from Avalon Bay toward Sugarloaf Rock. A steep, narrow stairway in two sections leads up to a small platform on top of the rock formation, where two people are standing.
Historical Background	Santa Catalina Island is located approximately 26 miles off the coast of Southern California, near Long Beach. In 1887, entrepreneur George Shatto purchased the Island with the intention of turning it into a major tourist destination. He began the settlement of Avalon Bay, built the first pier and hotel, and organized regular boat service to the island, but amassed debts and sold the property in 1892 to Joseph and Hancock Banning. The Banning brothers continued to develop the area, adding an aquarium, incline railway, amphitheater, and glass bottom boat tours to the island's natural attractions, until a devastating fire swept through Avalon in 1915, destroying much of their real estate. In 1919, William Wrigley participated in a group investment purchase of Catalina, but grew to love the island and soon bought out his other partners. He and his son Philip continued to develop the island, and in the mid-1970s created the Catalina Island Conservancy, which was given 88% of the island to protect native species and prevent over-development. In 1928-9, William Wrigley oversaw the construction of a new Casino immediately adjacent to Sugarloaf Rock. After its completion, it was decided that the rock should be blasted away in order to enhance the view from the Casino.
Publisher's Identifier	Publisher's serial number: No. 3393
Additional Notes	Printed on textured paper.
Source	Werner von Boltenstern Postcard Collection