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Changing Face of Southern California

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Home Island villa, Avalon, Catalina Island, Calif.

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Island villa, Avalon, Catalina Island, Calif.

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Identifier	clloy_146
Title	Island villa, Avalon, Catalina Island, Calif.
Creator	Unknown
Date Published	circa 1915
Subject (Topic)	Seaside resorts--California--Santa Catalina Island; Vacation Rentals--California--Santa Catalina Island;
Subject (Name)	Island Villa (Santa Catalina Island, Calif.);
Subject (Place)	Santa Catalina Island (Calif.); Avalon (Calif.);
Type	image
Form/Genre	Postcards
Physical Description	1 postcard : Color ; 9 x 14 cm.
Institution	Department of Archives and Special Collections, Loyola Marymount University Library.
Collection Identifier	http://ark.cdlib.org/ark:/13030/kt9489r2nz
Country of Creation	US
Copyright Status	public domain
Copyright Statement	http://library.lmu.edu/dlp/copyright.htm
Publisher	H. H. T. Co. [i.e. H.H. Tammen]
Place of Publication	[Denver, Colo.]
Language	eng
Description	Looking down a street lined with tents. Awnings shade the walkways, and Asian-style paper lanterns hang from the awnings. Each tent is outfitted with a deck chair.
Historical Background	Santa Catalina Island is located approximately 26 miles off the coast of Southern California, near Long Beach. In 1887, entrepreneur George Shatto purchased the Island with the intention of turning it into a major tourist destination. He began developing the island, but amassed debts and sold the property in 1892 to Joseph and Hancock Banning. The Banning brothers continued to develop the area, adding an aquarium, incline railway, amphitheater, and glass bottom boat tours to the island's natural attractions, until a devastating fire swept through Avalon in 1915, destroying much of their real estate. In 1919, William Wrigley participated in a group investment purchase of Catalina, but soon bought out his other partners and became the sole owner. He and his son Philip continued to develop the island, and in the mid-1970s created the Catalina Island Conservancy, which was given 88% of the island to protect native species and prevent over-development. Built in the 1890s, Catalina's tent cities offered economical accomodations for visitors to the island, and included beds, bedding, basic furnishings and limited cooking facilities. By 1919, the Island Villa Annex included over 400 tents. At Mr. Wrigley's request, the original tent structures were upgraded to 10'x12' wooden bungalettes and 700 additional structures were built. During World War I, these structures were used to house troops. After the war, they continued to provide economical lodgings for visitors, until 1957, when the Santa Catalina Island Company demolished them.
Additional Printed Matter	On back: "Island Villa consists of 250 finely equipped wood frame tents. It is electrically lighted throughout and conducted along the lines of a European plan hotel. It is open from about the middle of June to September."
Publisher's Identifier	Series number: 15154
Metacollection Identifier	http://digitalcollections.lmu.edu
Source	Werner Von Boltenstern Postcard Collection