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Changing Face of Southern California
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Changing Face of Southern California
Beneath the eucalyptus trees, Descanso Ave., Avalon, Catalina Island, California
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Beneath the eucalyptus trees, Descanso Ave., Avalon, Catalina Island, California
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Description
Identifier
clloy_145
Title
Beneath
the
eucalyptus
trees
,
Descanso
Ave.
,
Avalon
,
Catalina
Island
,
California
Creator
Unknown
Date Published
circa
1922
Subject (Topic)
Seaside
resorts--California--Santa
Catalina
Island
;
Bungalows--California--Santa
Catalina
Island
;
Subject (Place)
Santa
Catalina
Island
(Calif.)
;
Avalon
(Calif.)
;
Descanso
Ave
.
(Santa
Catalina
Island
,
Calif.)
;
Type
image
Form/Genre
Postcards
Physical Description
1
postcard
:
Color
;
9
x
14
cm
.
Institution
Department
of
Archives
and
Special
Collections
,
William
H
.
Hannon
Library
,
Loyola
Marymount
University
Country of Creation
US
Copyright Status
public
domain
Copyright Statement
http://library.lmu.edu/generalinformation/departments/digitallibraryprogram/copyrightandreproductionpolicy/
Publisher
California
Postcard
Co
.
Place of Publication
Los
Angeles
,
Cal
.
Language
eng
Description
A
view
looking
down
Descanso
Ave.
, with
eucalyptus
trees
planted
in a
line
down
the
middle
of the
street
. On
either
side
are
rows
of
bunaglows
.
Historical Background
Santa
Catalina
Island
is
located
approximately
26
miles
off
the
coast
of
Southern
California
,
near
Long
Beach
. In
1887
,
entrepreneur
George
Shatto
purchased
the
Island
with the
intention
of
turning
it
into a
major
tourist
destination
. He
began
developing
the
island
, but
amassed
debts
and
sold
the
property
in
1892
to
Joseph
and
Hancock
Banning
. The
Banning
brothers
continued
to
develop
the
area
,
adding
an
aquarium
,
incline
railway
,
amphitheater
, and
glass
bottom
boat
tours
to the
island's
natural
attractions
,
until
a
devastating
fire
swept
through
Avalon
in
1915
,
destroying
much
of their
real
estate
. In
1919
,
William
Wrigley
participated
in a
group
investment
purchase
of
Catalina
, but
soon
bought
out
his
other
partners
to
become
the
sole
owner
. He and his
son
Philip
continued
to
develop
the
island
, and in the
mid-1970s
created
the
Catalina
Island
Conservancy
,
which
was
given
88%
of the
island
to
protect
native
species
and
prevent
over-development
.
Built
in the
1890s
,
Catalina's
tent
cities
offered
economical
accomodations
for
visitors
to the
island
. At
Mr
.
Wrigley's
request
, the
original
tent
structures
were
upgraded
to
10x12
'
wooden
bungalettes
and
700
additional
structures
were
built
.
During
World
War
I
, these
structures
were
used
to
house
troops
. These
bungalows
stood
until
1957
,
when
the
Santa
Catalina
Island
Company
demolished
them.
Publisher's Identifier
Publisher's serial number: 25224N
Additional Notes
Approximate
date
from
postmark
;
Printed
on
textured
paper
.
Source
Werner
von
Boltenstern
Postcard
Collection
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