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Changing Face of Southern California

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Picturesque coast line along Roosevelt Highway, California

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Identifier	clloy_136
Title	Picturesque coast line along Roosevelt Highway, California
Creator	Unknown
Date Published	circa 1943
Subject (Topic)	Beaches--California--California Highway 1; Roads--California--Malibu;
Subject (Place)	Malibu (Calif.); Santa Monica Bay (Calif.); Pacific Palisades (Los Angeles, Calif.); Pacific Coast Highway; California Highway 1 (Calif.);
Type	image
Form/Genre	Postcards
Physical Description	1 postcard : Color ; 9 x 14 cm.
Institution	Department of Archives and Special Collections, Loyola Marymount University Library.
Collection Identifier	http://ark.cdlib.org/ark:/13030/kt9489r2nz
Country of Creation	US
Copyright Status	public domain
Copyright Statement	http://library.lmu.edu/dlp/copyright.htm
Publisher	Tichnor Art Company
Place of Publication	L.A. [i.e. Los Angeles]
Language	eng
Description	A view looking North along a rocky coastline, with the Roosevelt Highway, or Pacific Coast Highway visible in the distance.
Historical Background	By the early twentieth century, tourists and residents were traveling to the beach in private cars rather than by mass transit. A popular travel route was the beach road that ran along the beach along the Santa Monica Bay, once known as Sunset Beach. This road was widened by the city of Santa Monica in 1914 and was named Palisades Beach Road in 1915; the beaches beside the road became known as Palisades Beach. By 1916, the two lane road was paved and reinforced with concrete. Palisades Beach Road later became known as Roosevelt Highway and is part of the California State Route 1 that extends 548 miles along the Pacific Coast line, beginning near San Juan Capistrano on the South and extending North through Mendocino County. In the late 1940s, the road along the Palisades beaches was expanded into a six-lane highway, and in the late 1950s, became known as Pacific Coast Highway, or, more commonly, PCH.
Publisher's Identifier	Publisher's serial number: 65137; Series number: T254
Additional Notes	Approximate date from postmark; Printed on linen textured paper.
Metacollection Identifier	http://digitalcollections.lmu.edu
Source	Werner Von Boltenstern Postcard Collection