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Changing Face of Southern California

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The Original Farmers Market, Hollywood, California

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Identifier	clloy_134
Title	The Original Farmers Market, Hollywood, California
Creator	Unknown
Date Published	1941
Subject (Topic)	Farmers' markets--California--Los Angeles; City and town life--California--Los Angeles; Grocery shopping--California--Los Angeles;
Subject (Name)	Farmers market (Los Angeles, Calif.);
Subject (Place)	Los Angeles (Calif.);
Type	image
Form/Genre	Postcards
Physical Description	1 postcard : Color ; 9 x 14 cm.
Institution	Department of Archives and Special Collections, Loyola Marymount University Library.
Collection Identifier	http://ark.cdlib.org/ark:/13030/kt9489r2nz
Country of Creation	US
Copyright Status	public domain
Copyright Statement	http://library.lmu.edu/dlp/copyright.htm
Publisher	Western Publishing & Novelty Co.
Place of Publication	Los Angeles, Calif.
Language	eng
Description	A view of fruit and produce stalls lined up at an outdoor market with vendors and customers. A large tree at left is surrounded by crates of produce.
Historical Background	In 1880 Arthur Fremont Gilmore bought a 250-acre lot in Los Angeles County (originally Rancho La Brea) between what is now Fairfax and La Brea Avenues, and started a dairy farm. In the ensuing years, he discovered oil on the property and developed an oil field." In 1918, with his grandson, Earl, he expanded the oil production and gas station enterprise to include the first self-serve station. Earl Gilmore added an 18,000-seat sports stadium, baseball park, a poultry farm and a grocery market.
Additional Printed Matter	On back: "Scene in the original Farmers Market, West 3rd St. at Fairfax--Hollywood's unique outdoor food market, where motion picture stars and Hollywood wives shop. The marketplace was opened in 1934 by Roger Dahlhjelm, comprises 80 farm stalls and food specialty shops. The world's largest, most colorful permanent food fair patronized daily by more than 15,000 Southern Californians."
Publisher's Identifier	Publisher's serial number: 1B-H2152; Series number: 872;
Additional Notes	Photo by "Dick" Whittington; Date from publisher's serial number; Printed using the C.T.Art-Colortone process; Printed on linen textured paper.
Contributors	Whittington, Dick
Metacollection Identifier	http://digitalcollections.lmu.edu
Source	Werner Von Boltenstern Postcard Collection