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Changing Face of Southern California

Cinderella Ballroom and East Seaside Boulevard, Long Beach, California

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Cinderella Ballroom and East Seaside Boulevard, Long Beach, California

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Identifier	clloy_094
Title	Cinderella Ballroom and East Seaside Boulevard, Long Beach, California
Creator	Unknown
Date Published	1940
Subject (Topic)	Dance Halls--California--Long Beach; Parks--California--Long Beach;
Subject (Name)	Cinderella Ballroom (Long Beach, Calif.);
Subject (Place)	Long Beach (Calif.); East Seaside Blvd. (Long Beach, Calif.);
Type	image
Form/Genre	Postcards
Physical Description	1 postcard : Color ; 9 x 14 cm.
Institution	Department of Archives and Special Collections, William H. Hannon Library, Loyola Marymount University
Country of Creation	US
Copyright Status	public domain
Copyright Statement	http://library.lmu.edu/generalinformation/departments/digitallibraryprogram/copyrightandreproductionpolicy/
Publisher	Western Publishing & Novelty Co.
Place of Publication	Los Angeles, Calif.
Language	eng
Description	A view looking down East Seaside Boulevard, featuring landscaped grounds in the foreground, and the facade of the Cinderella Ballroom on the left, with its large sign advertising "Dancing" standing out from the building. The Hotel Robinson, Villa Riviera hotel, and Pacific Coast Club are also visible in the background.
Historical Background	Before 1866, most of what is now Long Beach was part of two ranchos: Los Cerritos and Los Alamitos. By the 1880s portions of Rancho Los Cerritos were sold, subdivided and developed under the name of Willmore City by William Wilmore in 1882. By 1888, the population had voted to incorporate the city and rename it the City of Long Beach. The Cinderella Ballroom, located opposite the Municipal Auditorium near the Pike, provided an alternative to the popular Majestic Ballroom. The Villa Riviera at 800 East Ocean Boulevard, was constructed in 1929. The building was designed by architect Richard D. King in a style that incorporates gothic, Tudor, and Renaissance influences. The building was designated as a city landmark in 1979. Located at 850 East Ocean Boulevard, the Pacific Coast Club was founded in 1923, with the merger of the Petroleum Club and the Coast Athletic Club, and formally opened in October of 1926. Designed by architects Curlett and Beelman, the club was built in a chateau-esque style. The building has since been demolished.
Additional Printed Matter	On back: "View of East Seaside Boulevard showing the popular Cinderella Ballroom and Hotel Robinson in foreground and Villa Riviera and Pacific Coast Club in background. There are many comfortable apartment houses and lovely gift shops fronting this famous boulevard."
Publisher's Identifier	Publisher's serial number: 0B-H2590
Additional Notes	Date from publisher's serial number; Printed using the C.T. Art-Colortone process; Printed on linen textured paper.
Source	Werner von Boltenstern Postcard Collection