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Changing Face of Southern California

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Changing Face of Southern California

The ocean front at Long Beach, Calif.

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The ocean front at Long Beach, Calif.

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Identifier	clloy_091
Title	The ocean front at Long Beach, Calif.
Creator	Unknown
Date Published	1918-1930
Subject (Topic)	Beaches--California--Long Beach; Piers--California--Long Beach; Amusement rides--California--Long Beach; Swimmers--California--Long Beach;
Subject (Place)	Pike, The (Long Beach, Calif. : Amusement park); Long Beach (Calif.);
Type	image
Form/Genre	Postcards
Physical Description	1 postcard : b&w ; 9 x 14 cm.
Institution	Department of Archives and Special Collections, William H. Hannon Library, Loyola Marymount University
Country of Creation	US
Copyright Status	public domain
Copyright Statement	https://library.lmu.edu/policies&procedures/librarycopyrightpolicy/
Language	eng
Description	A view looking south along the beach, with the Pike visible along the shore. An oriental pavilion stands in the foreground, with the Bamboo Slide--a tower structure with a ramp leading up to it and a spiral slide wrapping around it--and the beginning of the pier behind it.
Historical Background	Before 1866, most of what is now Long Beach was part of two ranchos: Los Cerritos and Los Alamitos. By the 1880s portions of Rancho Los Cerritos were sold, subdivided and developed under the name of Willmore City by William Willmore. By 1888, the population had voted to incorporate the city and rename it the City of Long Beach. By the early 20th century, Long Beach had become a popular seaside resort as well as a major shipping port. It was home to a boardwalk-style amusement known as the Pike, sometimes called "Walk of a Thousand Lights." The Pike included a roller coaster, bath house, and carousel. It was originally operated by Charles I.D. Looff, who is best known for building the first carousel at Coney Island in 1875. The Pike was in operation until 1979, when its long-term lease from the city ran out.
Additional Notes	Real photo postcard printed on AZO paper.
Source	Werner von Boltenstern Postcard Collection