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Changing Face of Southern California

Street of a thousand lights, Long Beach, Cal.

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Street of a thousand lights, Long Beach, Cal.

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Identifier	clloy_088
Title	Street of a thousand lights, Long Beach, Cal.
Creator	Unknown
Date Published	circa 1910
Subject (Topic)	Boardwalks--California--Long Beach; Beaches--California--Long Beach; Amusement rides--California--Long Beach;
Subject (Place)	Long Beach (Calif.); Pike, The (Long Beach, Calif. : Amusement park);
Type	image
Form/Genre	Postcards
Physical Description	1 postcard : Color ; 9 x 14 cm.
Institution	Department of Archives and Special Collections, William H. Hannon Library, Loyola Marymount University
Country of Creation	DE
Copyright Status	public domain
Copyright Statement	http://library.lmu.edu/generalinformation/departments/digitallibraryprogram/copyrightandreproductionpolicy/#d.en.3004
Publisher	M. Rieder
Place of Publication	Los Angeles, Cal.
Language	eng
Description	A view of the Pike, with signs advertising an Oriental Art Bazaar, Coca-Cola and other foods and drinks, cigars, cornucopias, and other gifts. The bath house and roller coaster are visible in the distance. There is a row of street lamps down the center of the lane.
Historical Background	Before 1866, most of what is now Long Beach was part of two ranchos: Los Cerritos and Los Alamitos. By the 1880s portions of Rancho Los Cerritos were sold, subdivided and developed under the name of Willmore City by William Willmore. By 1888, the slowly growing population had voted to incorporate the city and rename it the City of Long Beach. By the early 20th century, Long Beach had become a popular seaside resort as well as a major shipping port. It was home to a boardwalk-style amusement known as the Pike, sometimes called "Walk of a Thousand Lights." The Pike included a roller coaster, bath house, and carousel. It was originally operated by Charles I.D. Looff, who is best known for building the first carousel at Coney Island in 1875. The Pike was in operation until 1979, when its long-term lease from the city ran out.
Publisher's Identifier	Publisher's serial number: No. 5307
Additional Notes	Approximate date from postmark; Made in Germany.
Source	Werner von Boltenstern Postcard Collection