Search

Advanced Search

Find results with:

Add another field

Search by date

to

Searching collections:

Changing Face of Southern California

Add or remove collections

Home The Life Guards, Venice, Cal.

Reference URL

Share

To link to this object, paste this link in email, IM or document

To embed this object, paste this HTML in website

Paste link in email, IM, or document

Paste HTML to embed in website

The Life Guards, Venice, Cal.

View Description

Loading content ...

you wish to report:

Your comment:

Your Name:

Submit

Cancel

...

Back to top

Powered by CONTENTdm®

Select the collections to add or remove from your search

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

X

Y

Z

Select All Collections

A

America's West

C

Catholicism in L.A.

Changing Face of Southern California

T

The Atrium

OK

Cancel

Identifier	clloy_034
Title	The Life Guards, Venice, Cal.
Creator	Unknown
Date Published	circa 1925
Subject (Topic)	Lifeguards--California--Los Angeles; Beaches--California--Los Angeles;
Subject (Place)	Venice (Los Angeles, Calif.);
Type	image
Form/Genre	Postcards
Physical Description	1 postcard : Color ; 9 x 14 cm.
Institution	Department of Archives and Special Collections, Loyola Marymount University Library.
Collection Identifier	http://ark.cdlib.org/ark:/13030/kt9489r2nz
Country of Creation	US
Copyright Status	public domain
Copyright Statement	http://library.lmu.edu/dlp/copyright.htm
Publisher	M. Kashower Co.
Place of Publication	Los Angeles, Cal.
Language	eng
Description	Seven male life guards pull a small boat ashore on Venice beach.
Historical Background	Hawaiian surfer George Freeth moved to Southern California in 1907, and within a year, he founded the Venice Volunteer Lifesaving Corps. Early life guards were largely volunteers. Around 1925, the city of Los Angeles began employing professional lifeguards. After Venice was annexed to the City of Los Angeles in 1925, Venice and Ocean Park lifeguards were organized under the city lifeguards as well. The Los Angeles County Lifeguard service was officially inaugurated in 1929. During the 1930s, many of the smaller cities lining the beach had lifeguards provided by the city of Los Angeles. Life guard jobs boomed even during the depression, and many lifeguard stations were built in the 1930s under the WPA. In 1932 the Santa Monica Lifeguard service was founded.
Publisher's Identifier	Publisher's serial number: 435; Series number: 435; Written in lower right corner of photograph: "14517"
Additional Notes	Printed on textured paper.
Metacollection Identifier	http://digitalcollections.lmu.edu
Source	Werner Von Boltenstern Postcard Collection