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Changing Face of Southern California
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Changing Face of Southern California
Lighthouse on Will Rogers' Estate, Santa Monica, California
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Lighthouse on Will Rogers' Estate, Santa Monica, California
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Description
Identifier
clloy_003
Title
Lighthouse
on Will
Rogers
'
Estate
,
Santa
Monica
,
California
Creator
Unknown
Date Published
circa
1943
Subject (Topic)
Beaches--California--Santa
Monica
;
Bays--California--Santa
Monica
;
Lighthouses--California--Santa
Monica
;
Subject (Name)
Rogers
, Will,
1879-1935--Homes
and
haunts
;
Subject (Place)
Pacific
Coast
Highway
;
California
Highway
1
(Calif.)
;
Santa
Monica
(Calif.)
;
Santa
Monica
Bay
(Calif.)
;
Type
image
Form/Genre
Postcards
Physical Description
1
postcard
:
Color
;
9
x
14
cm
.
Institution
Department
of
Archives
and
Special
Collections
,
William
H
.
Hannon
Library
,
Loyola
Marymount
University
Country of Creation
US
Copyright Status
public
domain
Copyright Statement
http://library.lmu.edu/generalinformation/departments/digitallibraryprogram/copyrightandreproductionpolicy/
Publisher
Longshaw
Card
Co
.
Place of Publication
Los
Angeles
,
Calif
.
Language
eng
Description
A
view
of the
Roosevelt
Highway
looking
north
towards
Will
Rogers
'
estate
and
lighthouse
and the
Santa
Monica
mountains
.
Automobiles
drive
along
the
six-lane
highway
while
many
others
are
parked
along
the
beach
and the
cliffs
;
tourists
line
the
sandy
beach
.
Historical Background
By the
early
twentieth
century
,
tourists
and
residents
were
traveling
to the
beach
in
private
cars
rather
than by
mass
transit
. A
popular
travel
route
was the
beach
road
that
ran
along
the
beach
along
the
Santa
Monica
Bay
,
once
known
as
Sunset
Beach
. This
road
was
widened
by the
city
of
Santa
Monica
in
1914
and was
named
Palisades
Beach
Road
in
1915
; the
beaches
beside
the
road
became
known
as
Palisades
Beach
. By
1916
, the
two
lane
road
was
paved
and
reinforced
with
concrete
.
Palisades
Beach
Road
later
became
known
as
Roosevelt
Highway
and
is
part
of the
California
State
Route
1
that
extends
548
miles
along
the
Pacific
Coast
line
,
beginning
near
San
Juan
Capistrano
on the
South
and
extending
North
through
Mendocino
County
. In the
1940s
, the
road
along
the
Palisades
beaches
was
expanded
into a
six-lane
highway
. The
road
later
became
known
as
Pacific
Coast
Highway
, or,
more
commonly
,
PCH.
" The
lighthouse
beside
the
Pacific
Coast
Highway
was
erected
in the
early
twentieth
century
at the
original
landing
site
for the
Long
Wharf
at
Portero
Canyon
(which
had been
removed
by
1920)
" In
1942
, a
stretch
of
beach
three
miles
North
of
Santa
Monica
Canyon
was
named
as the Will
Rogers
State
Beach
, in
memory
of the
comedian/actor
Will
Rogers
.
Rogers
,
who
died
in
1935
, had
owned
a
small
portion
of the
beach
and a
large
stretch
of
land
in the
Santa
Monica
Mountains
. The
lighthouse
served
as the
lifeguard
headquarters
for Will
Rogers
State
Beach
.
However
, by the
1970s
the
building
beside
the
lighthouse
(dating
from the
1920s)
was in
poor
condition
, and in
1972
the
structure
was
torn
down
.
Although
the
lighthouse
tower
was
meant
to be
saved
and
used
on the
Pepperdine
University
campus
in
Malibu
, the
tower
did
not
survive
the
attempted
removal
and was
demolished
with the
rest
of the
structure
.
Additional Printed Matter
On back: "Santa Monica's fine climate makes the broad sandy beaches most popular with bathers and the beach playgrounds are well equipped for the youngest visitors."
Publisher's Identifier
Series number: 333
Additional Notes
Printed
on
linen
textured
paper
.
Title (Alternative)
Coast
Highway
along
the
Palisades
Source
Werner
von
Boltenstern
Postcard
Collection
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